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The Platinum Rule

We all know "The Golden Rule" - "Do unto others as you would have them do unto you"...

Have you ever heard of "The Platinum Rule"? It simply says "Do unto others the way they want it done" Which rule are you applying to your business? If it's not the Platinum Rule, you're probably not getting as many referrals as you could be getting!Take some time to "size up" your clients. You have to figure out how to communicate with them.

What type of personality do they have? 
Check out this test to see if they are a D, an I, an S or a C.

What type of job do they have? 
If they work in an intense environment, you may not be able to communicate with them from 9-5 and you will have to adjust your schedule accordingly.

How old are they/What generation are they? 
Your 65 year old baby boomer client who's downsizing to a 1-level rambler probably prefers to receive a call from you.  Your 23 year old recent grad who's purchasing their 1st condo in the big city would probably prefer to receive a text message from you while they're on the go!

So, here's the bottom line. Ask the tough questions up front so that you don't find yourself in an unnecessary conflict with your clients in the midst of your transaction. This could be the game changer that saves you a lot of time and money in the long run. You never want to get the "we decided to slow down on the home search right now" email, only to see pictures of them on Facebook a month later at settlement with another agent!!!

Remember, Platinum is more valuable than Gold!
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