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Know Your WHY

We all know that winners don't quit and quitters don't win! We also are well aware of the fact that only the strong survive in real estate. In addition to having tools and resources, money for advertising and supreme market knowledge, you must know WHY you're doing this. I hate to break it to you, but if you're only a Realtor to collect a fat paycheck, you will never have long-term, continued success! You have to figure out WHY you're in this business, just as Koy explained on our Success Call this morning. Do you have a passion for helping others? Did you have a bad experience when you purchased your first home and you want to pay it forward and make sure no one else has to endure what you experienced? Do you want to leave a legacy, providing generational wealth for your family? Do you love all things real estate and you just can't imagine yourself doing anything else? 

Once you figure out the WHY, the HOW becomes easy. You can accomplish your goals in this business once you figure out WHY you're doing it because this business is not for the faint at heart. You have to constantly invest your money & your time in this business and you have to deal with rejection and difficult people constantly. But, when you know WHY you're in this business, figuring out HOW to combat rejections and difficult people becomes easy. Here are some helpful hints to help you uncover your WHY...


Who Helps You? You can't do it all by yourself in this business. Leverage is key. Leverage can be a person/team or systems that you put in place to keep you on task.

What Heightens You? You must remain mentally engaged and cling to whatever keeps you motivated and inspired. Maybe it's your kids, maybe it's writing daily affirmations, maybe it's listening to Les Brown as soon as you wake up in the morning. Whatever heightens your level of commitment to being a successful, top-producing agent, plug into it every single day without fail!

What Hurdles You? Recognizing your strengths is good but recognizing your weaknesses is great! Figure out what you're not good at and then get help! Do the things that you do well and delegate everything else (or take the time to learn how to do it effectively).

Who Handles You? Sometimes, we let our egos get in the way so be sure to have an accountability partner who will "keep it real" with you. Humility goes a long way and sometimes, we must be brought back down to earth before we can get to the next level. Accountability is essential!

Who Hates You? Hate is such a strong word but unfortunately, with success comes a lot of jealousy. Never go pound for pound with a person who doesn't want to see you evolve. Instead, kill them with success!!!

So, WHY ask WHY? Because your livelihood depends on it! Know Your WHY!
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