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A Labor Of Love

It has been said that when you love what you do, it doesn't feel like work. I would have to strongly agree with this statement. When you can make a living off of what your passion is - whether it's cooking or being an artist or perhaps an author - one could argue that the end result of your work reflects love. When you love what you do, you will wake up early in the morning and go to bed late at night. Sometimes, you'll even lose sleep thinking about what you love to do because your ideas will wake you up out of your slumber! When your work turns into a labor of love, meaning a task that is done for pleasure and not for reward, you would do it for free!

So, is there a labor of love in your real estate business? Would your clients say that you care about them or that you're just hanging on to collect a check? We're in the people business with real estate, so that means that you have to make a connection with each and every client. This is how we build our referral business and create longterm wealth. If you want to find out what your labor of love is within your real estate business, you need to find a niche and work it to the max! If you know that working with 1st time homebuyers is exhausting for you, refer that business to another agent in our office who specializes in that. Perhaps, you'd feel more excited about your business if you focused on cold calling and prospecting to secure listings. When we don't make those vital connections with our clients, a disconnect occurs and the relationship or the transaction or both go downhill and often times cannot be salvaged. Think about the best transaction you've had in this business. Think about what made it work. Think about how you felt at settlement. I'm willing to bet that your client sent referral business your way because you made a genuine connection with them. So take that feeling and duplicate it a million times over, otherwise you will slowly drift away from this business. Real estate can be a tough business but once you find your niche, the sky is the limit. Make real estate your labor of love!


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