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Set Your Standard

In real estate, you must always remember that you're an independent contractor. This means that ultimately, you're in charge of and in control of your own business. Yes, you have a broker and you may even have a mentor but your success is in your own hands. You have the power to succeed or to fail, you just have to decide what's most important to you. What's great about this is that you have the ability to set your own standard, your own policies and procedures in terms of how you run your business (of course, within the laws established by the real estate commission). You can close 10 deals a month or 1 deal every 6 months based on the standard that you set for your business. The choice is yours!!!

Here's what's great about setting your own standard - you always win! When you meet with your clients for the first time and you set the ground rules with them, it lays the foundation for how the transaction and the relationship will flow. If you do not answer phone calls after 9pm, tell your clients. If you don't show properties on Sundays, tell your clients. If you prefer not to be friends with your clients on social media while you're in the midst of a transaction, say so! This is important because it allows all parties to have clear expectations of each other, which ultimately makes little room for error. Remember, it's okay to set a standard for how you run your business, because if you don't, your business will run you! I don't care how many waffle fries or chocolate milk shakes you buy from Chick Fil A, you will NEVER buy one from them on a Sunday!!! That's their standard, to be closed every single Sunday. And even though customers may go to McDonalds or Wendy's on Sundays instead, they still come back to Chick Fil A for those waffle fries and chocolate milkshakes because no one else makes them the same way that they do!

Does any of this mean that you should turn down business? ABSOLUTELY NOT!!! This just means that you have a responsibility to explain your standard to your clients very clearly from the beginning and have systems in place to accommodate them when you're not available. So, if you know that you need to reserve your Sundays for family time, partner with another agent at the brokerage who is available on Sundays who can take care of your clients in your absence. You just have to be clear with your clients about what your process is and the standard is set from the beginning.

Think about how you're running YOUR business right now. Are you running it like a business or are you treating it like a hobby? I guarantee you that if you're treating your business like a hobby, your client's level of respect towards your business directly reflects that. So take ownership of your business. Figure out what systems work for you. Align yourself with like-minded, professional peers who you can trust with your clients. SET YOUR STANDARD and watch how your business will flourish!
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