Fort Washington - (301) 292-1770   Lanham - (301) 277-3948


On yesterday's Success Call, Exit Realty Corp. International's Bob McKinnon shared some amazing teal nuggets about how to be successful in real estate. One of the things he said was that you have to make yourself famous. The Paparazzi, aka our clients, our sphere of influence & our social media friends are ready to snap our pictures and tell the world about how awesome we are so, put on your Kodak smile and Say Cheese!

One of the biggest mistakes that Realtors make is that we become secret agents. We expect everyone that we know and all of their friends and families to do business with us but we're not in "heavy rotation" in their lives. Pop stars like Beyonce and Justin Bieber and Drake are in heavy rotation on the radio. Sometimes, multiple singles play at the same time and you may not like the song the first time you hear it. But when you hear that song 1,000 times, you end up knowing all of the words and you find yourself singing the songs all the time! Then you find yourself wanting to go and see them in concert and then you tell your loved ones to stream their music and go to the concert with you. It works the same way for us!

People do business with people who they like and they start liking you (and trusting you) when they see you and when they hear from you. We have to invest in promoting and marketing ourselves. Make sure you have a professional head shot to use on your marketing materials. Your best accessory is a smile - wear it often. No one wants to do business with someone who has a chip on their shoulder. Share your success stories on social media. Commit to farming the same community for a full year and make sure your picture is on everything. People will start to recognize you and you'll be in heavy rotation before you know it!
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