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Realtor vs. REALtor

Whether you've been in the real estate business for 10 years or for 10 minutes, from the moment you passed your exam and decided where to hang your license, it was Lights, Camera, Action! We all start out with big dreams - some bigger than others - but BIG dreams nonetheless. Some strive to make 100k; others decide to dominate an entire city or state. Some aspire to be brokers while others just want to be the #1 agent in their office. Many build their business on buyers and others list to last. Whatever path you choose, you become the star of your own show. Actually, you're not only the star, you're the director, the writer, the producer, the all of the above. If you have even an ounce of passion about this business, you get camera-ready and when the lights turn on, you move into action!

Once we pay our dues to the real estate board, we're all Realtors. We earn the right to carry that title and we wear it like the badge of honor that it is. But being a Realtor is about more than staying current on your dues and having an active MRIS account. It's about more than sticking a magnet on your car with the Fair Housing logo and leaving your business card on the bulletin board of your favorite sandwich shop. Being a Realtor is about more than paying hundreds of dollars to attend a training or showing up at the annual holiday party. You see, anybody can be a Realtor as long as they pass their test, affiliate with a broker and pay their dues to the National Association of Realtors. That's the easy part. The question is, how many of us are REALtors?

You have to be REAL with yourself and your clients in this business. Many times, you'll find that your word is all that you have to stand on so integrity is key. You must always have a winning attitude and seek victory even when you're in the midst of defeat. A REALtor offers the same amount of customer service to a client who's approved for 150k that they give to a multi-million dollar client with liquid assets. A REALtor takes the time to educate the community and doesn't expect to capitalize off of every single consumer they meet. When you take pride in your craft and you invest in yourself, you already know that the financial rewards of this business follow suit. Yes, we like to get paid for our efforts, but the moment you begin to chase commissions is the moment you're doomed for failure. REALtors don't chase commissions, they chase results and when you do your job correctly, the result is either a commission or a valuable lesson that will carry over into your future transactions. REALtors exceed expectations and constantly go above and beyond the call of duty. Our livelihood relies on the power of following up with clients and building referrals. Realtors stop prospecting when they have multiple deals in the pipeline but REALtors don't start their day until they've prospected for at least an hour. Your habits and mindset must align with your goals in order to be consistently successful.

Let's be REAL with ourselves. Some of us are okay with just getting by. Settling for mediocrity is an easy way to knock yourself out of this business. You're a Realtor, now what? Do you expect the 6-figure salary to just fall in your lap? Only if you're allergic to discipline! You have to make a commitment to yourself and to your clients and have the wherewithal to see it through. The moment you quit because a deal fell through or you didn't see eye to eye with your broker is the moment you should contact the real estate commission and ask for your money back because you don't really want it! Failure is one of the REALest parts of the process. You may spend thousands of dollars on lead generation before you ever close one deal. You may door knock a community for the greater part of the year and never get a listing. Your college roommate may purchase a home from a colleague instead of from you. You may have to pass on your BFF's birthday getaway to pay your board dues. SO WHAT! Pushing through the process is what separates the Real from the REAL. Go beyond beyond to get everything you came for in this business. Realtors end up with a bunch a debits while the REALtor's bank account is overflowing with credits. Here's the lesson: In order to gain something REAL out of this business, you have to be REAL with this business. Sacrifice, Commit, Go All In and you will have a successful career as a REALtor.

Sherese Renee Seevers
Director of Operations
Exit Elite Realty



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